Mid-America Athletic Trainers Association Annual Meeting
March 19, 2020 to March 20, 2020
Embassy Suites by Hilton Omaha La Vista Hotel & Conference Center
La Vista, NE
Gatorade Expo Booth
Stop by the Gatorade booth to sample the newest hydration and recovery products and connect with local G Force representatives.
Thursday, March 19: 3 - 10 p.m.
Speaking their Language & Getting them to Change: Working with the Gen Z Athlete Workshop
Sterling Brown, Director of Character Development at Kennesaw State University
With an attention span of only 8 seconds, Gen Z is unlike any other generation. And as they have now become the predominant group in schools, communication can be a challenge – and breaking through with this athlete cohort to drive true change is even more challenging. This session will begin diving into the key differences in this group, providing insights on how to maximize your efforts to make sure you’re being heard and understood by the Gen Z athlete. We will then discuss how to use behavior change principles to get athletes to make actionable changes that drive long-term improvement for athletic fueling and performance.
Friday, March 20: 10:10-11:40 am