Buy-In Strategies for In-Season Training
As fall sports begin and teams get into the thick of their in-season schedules—travel, competition, practices, etc.—it can be easy for strength and conditioning to fall by the wayside or for sessions to be canceled completely. While there are legitimate reasons to cancel or modify a session, such as late travel, overall fatigue, or a change in the competition schedule, strength and conditioning should still remain a consistent part of an athlete’s routine. I have seen both sides of the spectrum: teams that hardly train during the season and teams that consistently prioritize their training. In my experience, the best teams are the ones that maintain consistency with their training throughout the season. When I have worked with teams where canceling sessions start to become the norm, some strategies I have used to create buy-in include: Show the performance trends. Are we trending positively or negatively? This can be any type of performance metric you use. I have used force plate trends with both individuals and teams to show their performance and demonstrate how we are trending throughout the season. When athletes can see that their training is producing results, it can help reinforce the value of staying consistent. Look at injury trends. Are we seeing an increase or decrease in injuries? While there are obviously many factors that contribute to injuries, looking at injury trends can provide another piece of information when discussing the value of maintaining consistent training throughout the season. Maintain consistency. I think keeping an athlete’s schedule consistent during the season is critical, both physically and mentally. Of course, this can vary from sport to sport, but for simplicity’s sake, if a team lifts every Monday and Wednesday and those sessions suddenly get canceled, this can disrupt the rhythm and mindset of the athletes. Consistency helps make training part of the normal routine rather than something that can easily be pushed aside. It is ok to give autonomy. I like to provide athletes, especially high-playing-time athletes, with some autonomy during the season. This helps build trust and allows us to better account for the demands they are experiencing from practices and competitions. Autonomy does not necessarily mean changing the entire training session; it can be as simple as adjusting volume, exercise selection, or accessories based on how the athlete is feeling and what they have experienced that week. Communicating this approach with coaches also demonstrates that you understand the demands of the in-season schedule and are willing to adjust training accordingly rather than taking a one-size-fits-all approach. Maintain intensity while managing volume. The goal during the season is not to accumulate a large amount of training volume. I like to keep sessions efficient and effective while incorporating additional mobility when appropriate. Every sport is different, but I have typically found that 1–3 lifting sessions per week can work well depending on the competition schedule and athlete demands. I also try to remain relatively consistent with movement choices. Athletes are more likely to experience soreness when we introduce excessive volume or too much exercise variation. Keeping movements relatively consistent and managing volume can help athletes maintain strength and continue training without unnecessarily contributing to fatigue. Ultimately, I think in-season buy-in comes from showing athletes and coaches that strength and conditioning is there to support performance—not compete with it. When athletes understand that we are adjusting training based on their demands while still maintaining consistency, it becomes easier to get everyone invested in the process. I would love to hear from the community about this topic: What strategies have you used to create in-season buy-in for training? Especially when times get tough or a team is on a losing streak, what have you done to keep training high quality and maintain consistency?